In a medium saucepan over medium heat, combine the chopped strawberries and honey or maple syrup. Cook for about 5-7 minutes until the strawberries soften and start to break down, stirring occasionally.
Remove the saucepan from heat and let the strawberry mixture cool for about 5 minutes.
Once cooled, use a fork or a potato masher to mash the strawberries to your desired consistency, either chunky or smoother.
Stir in the coconut milk, chia seeds, vanilla extract, and a pinch of salt until well combined.
Transfer the mixture to a glass jar or container with a lid.
Allow the mixture to set for at least 1-2 hours at room temperature, or refrigerate for about 30 minutes to firm up the jam. The chia seeds will expand and thicken the mixture.
Once set, stir the jam and adjust sweetness if needed by adding more honey or syrup.
Notes
Serve in a small glass jar, topped with mint and whole strawberries for an attractive display.