In a medium saucepan, combine the chopped strawberries and lemon juice over medium heat. Cook for about 5-7 minutes, stirring occasionally until the strawberries soften and start to break down.
Remove the saucepan from the heat and use a fork or potato masher to mash the strawberries to your desired level of smoothness (leave some chunks for texture if you prefer).
Stir in the coconut milk, honey (or maple syrup), vanilla extract, and a pinch of salt until well combined.
Gradually add the chia seeds, stirring continuously to avoid clumping.
Allow the mixture to cool for about 10 minutes, then give it another good stir.
Transfer the jam into a clean glass jar or container, cover, and refrigerate for at least 2 hours or until it thickens to your preferred consistency. The chia seeds will absorb liquid and help the jam to set.
Once thickened, stir again before serving. Enjoy your Strawberry Coconut Chia Jam on toast, yogurt, or as a filling for desserts!